Country Pick 2017 / / Professional

SoulSpice Packaging

• Company
  Studio Grau, Germany
• Lead Designer
  Chrish Knigge
• Design Team
  Hannes Häfner
• Client
  SoulSpice
• Project Link
  view

Studio Grau created the brand design of
SoulSpice. A new spice brand, that is good
through and through. They not only pay their
farmers fair prices but invest 50% of their
profits back into social projects and the
growing area. This way they can offer the
highest quality of the spices and live
sustainability. Together with their farmers they
strive to cultivate original varieties to ensure
the best taste and biodiversity. All the spices
are imported in the whole and ground just
before packaging.

For Studio Grau it was important to create a
premium look for the packaging while
remaining natural and without frippery. The
strong sustainable approach of the brand,
should be present, but not overweighing the
spice itself.

Because the spices have a strong connection
to their places of origin, Studio Grau wanted to
bring the spirit of their heritage in to play. Every
pattern is hand drawn individually for every
spice and associates where it comes from, the
plant or the taste it has.

Through the beautifully designed glasses, the
costumer is encouraged to reuse the glass and
not through it away. Glass, if reused has a very
good eco balance and is taste neutral, which
makes it the perfect container for the spices.

As spices are sensitive to light, Studio Grau
aimed for a packaging that gave the spices
sufficient protection while revealing enough, so
the content could speak for itself. The lid is
made of bakelite, one of the first - bio-plastics
that were developed.

The design focuses on the joy of good food
with responsibility and stays true to the brand’s
motto: Taste That Matters.