Country Pick 2017 / / Student

Moo

• Company
  Savannah College of Art and Design, United States
• Lead Designer
  Maya Chatila, Ailsa Petrie
• Design Team
  Ailsa Petrie
• Project Link
  view
• University
  Savannah College of Art and Design

The objective of this project was to analyze
Moo, an online printing company that
specializes in printing premium quality
business cards and stationery, and to then
introduce a service innovation and conduct an
impact analysis of the innovation. An
opportunity presented itself after analyzing
Moo’s current service offering and its business
model canvas. We decided to focus on an
underserved market segment, the traveler, and
their need for business cards while on the go.
The main design challenge involved
incorporating technology to make the service
innovation feasible. The impact of the service
innovation was assessed by performing an
analysis of Moo’s Key Performance Indicators.
The methodology we used to accomplish that
was a balance scorecard. The framework
helped highlight the core functions of the
company from a financial, internal, external,
and developmental perspective. The final
impact of the MooStop on Moo’s business
model was then displayed in a management
dashboard, using Moo’s branding and
aesthetics. While designing our service, we
wanted to consider the social significance of
the business card. It is essentially a handshake,
a reminder that you have met someone. We
wanted to ensure that these symbols could be
acquired anytime and anywhere.