Country Pick 2018 / / Professional

Serra

• Company
  Ryders Eyewear, Canada
• Lead Designer
  Melanie Bland
• Design Team
  Roy Williams
• Other credit
  Photos By Michael Quinn

The Serra has been designed to fill a need for women’s sport eyewear with fashion-forward styling. The frame conceals full-length anti-slip temple pads and features a patented front-mounted lens cut. The lens is polarized via an injection process that provides superior optics to more common manufacturing methods. The polarized filter blocks reflected glare from entering the front of the lens, and an anti-reflective coating on the back prevents reflections from light that has entered from the sides. Scratch-resistant and hydrophobic coatings have been applied to the lens for increased clarity.