Country Pick 2019 / / Professional

Monami Treadmill

• Prizes
  Silver in Outdoor and Exercise Equipment/Exercise Equipment
• Company
  Octopus Innovation, China
• Lead Designer
  William Volcoff
• Design Team
  Kang Jing, Bastien Henry, Alex Xu
• Client
  Monami
• Project Link
  view

A spark of energy. A strike of color. No more, no less. Stripe away all the unnecessary and keep the core. Run. Sweat. With style. Targeting gym centres and professional users, the design supports tough coaching with clean lines and pure shapes. No extra decoration. Mostly playing with color to define functions and volumes, focusing on smooth shapes transitions to enhance simple lines. Within the first 3 month of sales, the distributor have outperformed their yearly sales objectives and are well on their way to reach their 3 year plan (over 1,000 pcs) within the first year.

Bio
Paris & Shanghai based, Octopus Innovation provides a broad spectrum of design services to local and international clients.
We translate insights to creative solutions with business impact.
We create, develop and implement ideas to support companies development. We act as outsourced Art Director, allowing companies to reduce internal marketing cost and take full advantages of our creative team.

Other prizes
IDA award Bronze 2018 Yangquan Culture Product award 2017 Pingyao Culture Product award 2016 IDA award Silver 2015 IDA award Gold 2015 IF award 2011 RedDot award 2010 Braun Prize Finalist 2009