Country Pick 2019 / / Professional

Mysterious Castle

• Prizes
  Bronze in Packaging Design/Beverage
• Company
  SHUMI LOVE DESIGN Branding Agency (TM), Moldova, Republic of
• Lead Designer
  Valerii Sumilov
• Client
  Luding

We had the task to create a concept for premium French wines. This was not so easy to achieve, given the fact that these are French wines for the Russian market. Russian consumers hardly perceive classic French labels made in the style of an old chateau. They prefer bright, eye-catching designs with clear messages. Our task was to present these wines not only as a premium product, but also to make them more attractive for the Russian consumer.

Bio
More than just design. Alcoholic world class branding. Design that increases sales. Branding. Packaging. Design.