Country Pick 2019 / / Professional

Comic Beer

• Prizes
  Bronze in Packaging Design/Beverage
• Company
  Reverse Innovation, Italy
• Lead Designer
  Mirco Onesti
• Design Team
  Graphic designers: Valerio Tizzi; Matteo Alabiso
• Client
  Burgot Group
• Project Link
  view
• Other credit
  Photo By: Francesco Zanet

Comic Beer: two pleasures in a single experience.
The multi-layer label - developed with a polymeric treatment to resist humidity and remain legible - is an accordion booklet with a hand-drawn comic strip to be read while sipping a fine beer. The first edition matches three stories by acclaimed Spanish illustrator Alberto Madrigal to a trio of craft beers. The clean, essential graphics reflect the cartoonist’s style.
“We want to create a sense of anticipation for this product, similar to a comic fan waiting at the newsstand", explains the creative director Mirco Onesti.

Bio
Reverse Innovation is a Branding and Product Design Agency with offices in Milan and Amsterdam. With a unique focus on innovation, the agency is characterized by a market-oriented approach and is attentive to the peculiarities of the different cultures and sectors in which it operates. Reverse Innovation is certified ISO 9001 and recently acquired the Simply Halal certification in order to offer valuable support to projects destined for Islamic markets.

Other prizes
Reverse's projects has been recognized during the years by some of the most important international design awards including Red Dot, Pentawards, IF Design, The Dieline, Core 77, Good Design from Chicago Athenaeum Museum, German Design, etc.