Country Pick 2019 / / Student

Bodegas Conde de Villaseñor

• Prizes
  Bronze in Packaging Design/Beverage
• Lead Designer
  Diana Woolrich
• Design Team
  Mariela Gómez, Gabriela Jaime, Sofía Carrington, Mariela Gómez
• University
  Universidad de Monterrey

Spanish winery with Mexican roots. We decided to refresh the winery's identity as well as its 2 wine lines: Conde de Villaseñor & Marqués de Cadai. We designed a strategy that connected the senses of smell, taste & sight. We proposed each line to have its own sound through a playlist to accompany the wines. Our overall proposal is an ode to the winery’s ethos bring wine and people together as one, through taste, memory and sound. We created something that could talk to 2 very broad public people who drink CADAI, a more accesible line, and those who consume VILLASEÑOR an elite line of red wine.