Country Pick 2019 / / Student

Bodegas Conde de Villaseñor.

• Prizes
  Silver in Packaging Design/Beverage
• Lead Designer
  Diana Woolrich
• Design Team
  Lorén Zubiría, Balbina Garza, Francisco Muñoz.
• University
  Universidad de Monterrey

We designed a unique DNA for the vineyard and each one of its wines, giving them each a personality and an experience, unifying the brand in just one story. The first icon we created was a rebrand of the Conde de Villaseñor’s title shield. It is made up of two lions with crowns and a stem of grapes in the middle. The main illustration used in every bottle has: three grapes, representing the three founders, a house, representing the lives of the people that work there, crops, representing the hard work and production of wine, a river and a wheel, representing the necessary process for the wine.