2017 / Design For Society / Designs for Social Impact / Professional

Athena: Smart safety jewelry designed to help reduce assaults

• Company
  Roar for Good, United States
• Lead Designer
  Christina Kazakia
• Design Team
  Yasmine Mustafa (Co-founder, CEO), Anthony Gold (COO), Mahmoud Mustafa (Product Development), Hunter Vargas (Community Engagement), Rich Nelson (Mechanical), Joseph Crabtree (Electrical), Kostas Nasis (Software)
• Client
  Roar For Good
• Project Link
  view

WE DESIGNED ATHENA TO HELP SAVE LIVES.

Athena is a simple device with a big mission - to protect
women with the touch of a button. It has two modes: one
for emergencies and another for discreet situations
(SilentROAR™).

Athena in not just a product, it's part of a movement. For
each device sold, a portion of proceeds is invested in
educational programs that have been shown to increase
empathy and reduce violence.

The device can be magnetically clipped onto various
materials and worn throughout the day discreetly. The
design also allows the user to attach it to necklaces and
key rings. Athena has a long-lasting and rechargeable
battery with a light ring to indicate when it's been fully
charged.

This wearable technology incorporates a vibration motor
and an alarm system to accommodate the various
situations a user may be in. Press the button for 3+
seconds and an alarm will set off, warning the attackers
and buying the victim more time to escape. Tap the
button 3+ times and SilentROAR™ will kick in signaling its
activation via vibration. ROAR's iOS and Android app is
underway and will soon launch. Athena is to be used with
this free app.

You may learn more here: www.roarforgood.com