2017 / Toy Design / Toy for 1-3 year olds / Professional

Myland Car

• Company
  Kid O, United States
• Lead Designer
  Lisa Mahar
• Design Team
  Kid O Design Team
• Project Link
  view

Myland is intuitive tech for curious kids.
It’s a natural, accessible and involving
experience that encourages open-ended,
creative play using imagination, exploration
and storytelling. It’s Toddler Tech that will
amaze and delight; hands-on discovery,
timeless, classic play with the easy,
transparent integration of technology into a
unique, enriching and engaging adventure.The
MyLand Car and two characters have special
powers that create a unique, intuitive play
environment. The seamless integration of
technology and play allows the car’s sounds to
be controlled by its movements. Place the
color coded characters into their color
matched seats and the car comes to life. Move
the car slowly and the engine purrs, pick up
speed and it revs louder. The white LED
headlights glow when moved forward and the red
taillights shine bright when in reverse. The
working rubber wheels are designed for maximum
control, won’t mar floors and transfer
movement information to the car’s internal
brain. Be enthralled as you discover the
exciting sounds of the car and its reaction to
movement and play. The character is the key,
it turns the toy on and off so there’s no need
for an on/off switch.Using simple color
matching the character’s amaze and delight as
they reveal the entertaining features
engineered into the toy. Through trial and
error, experimentation and active play the
child learns how the toy behaves. The large
pieces are designed to be easy for small hands
to hold. The toy will turn itself off
automatically after a period of inactivity,
saving the battery for future play.