2017
/ Packaging Design
/ Beverage
/ Professional
Vanya Progulkin

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Lead DesignerAlexey Seoev
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Project Link
Could anyone ever imagine that a new brand of
Russian vodka Vanya Progulkin is an amusing
sworn brother to a fabulous Johny Walker!
However it’s known to be a creator of a very
special mood. Design of the label has a lot in
common with Russian woodcut style (Lubok)
comprised of an audacious calligraphy and a
comic element, yet being printed on a premium
paper Constellation Jade. This distinguishes
Vanya Progulkin as an eclectic and vivid brand.
Red-haired Vanya is so abstracted he scarcely
notices the drizzling rain while he hangs around
since meditativeness and easiness make the
essence of Russian national character.
Russian vodka Vanya Progulkin is an amusing
sworn brother to a fabulous Johny Walker!
However it’s known to be a creator of a very
special mood. Design of the label has a lot in
common with Russian woodcut style (Lubok)
comprised of an audacious calligraphy and a
comic element, yet being printed on a premium
paper Constellation Jade. This distinguishes
Vanya Progulkin as an eclectic and vivid brand.
Red-haired Vanya is so abstracted he scarcely
notices the drizzling rain while he hangs around
since meditativeness and easiness make the
essence of Russian national character.
Photo Credit: Alexey Seoev





