2017 / Packaging Design / Food / Professional

Butter gram

• Company
  Axiom Consulting Pvt. Ltd., India
• Lead Designer
  Dilip C.S.
• Design Team
  Amita Jain, Krattiika Gupta, Digvijay Singh, Anthony Gregory Hoover
• Project Link
  view
• Other credit
  The Intellectual Property (ip) Of This Project Belongs To Axiom Consulting Pvt. Ltd.

A unique butter packaging targeted at today’s
health-conscious millennial population that
addresses some of the issues with using
butter, while at the same time conveying a
strong message on health.
The packaging addresses in improving problems
with storage, re-storage and application as
well as giving an extraordinary un-boxing
experience.

Concept Description -

The concept creates an awareness about health
consciousness by symbolizing the package as a
measuring weight. It gives a direct depiction
to the consumer about the heaviness and
bulkiness of butter.