2020 / Media And Home Electronics / TV, Video and Audio Equipment / Professional

Umbra, The Black Label Series.

• Prizes
  Winner in Media and Home Electronics/TV, Video and Audio Equipment
• Company
  University of Illinois At Urbana Champaign , United States
• Lead Designer
  Cliff Shin, Adele Rehkemper
• Client
  Model Solution
• Other credit
  Cmf By Adele Rehkemper, Photo By Cliff Shin

We decided to design the trendsetting record player as Black Label Series to meet both new and old generations’ prospects and outlooks utilizing natural materials, a dark color palette and brass detailing. The design language of Umbra adopts symmetry for eye-pleasing, asymmetry from top view to create a focal point, and geometric that perfectly fits the contemporary environment. Black was chosen because black constitutes and defines classic and timeless. Brass details create not only contrast with matte black, but also harmony with glossy black.

Bio
Cliff Shin is an award-winning designer in not only design education but also professional practice. He is a recipient of IDSA Young Educator award and his works have been recognized in Italy, Japan, Singapore, Hong Kong, Korea, and USA. Currently, he is Associate Professor of Industrial Design in the School of Art and Design at the University of Illinois at Urbana-Champaign. He worked for LG Headquarters Design Center as a senior industrial designer with expertise in consumer electronics.