2020 / Packaging Design / Beauty and Health / Professional

Fussy

• Prizes
  Winner in Packaging Design/Beauty and Health
• Company
  Blond , United Kingdom
• Lead Designer
  James Melia
• Design Team
  Greg Furniaux, Pierre Sorgniard
• Client
  Fussy
• Project Link
  view

Fussy is the worlds first; 100% recyclable, 100% natural, refillable deodorant with bio-degradable refills. When designing the deodorant; we decided to start from scratch, to lean into the restrictions and re-ask some fundamental questions that would allow us to reimagine the product completely. And so, we right back to the drawing board. The result is a deodorant casing, containing natural ingredients; inspired by natural forms. Like the humble pebble; we designed the housing to appear as though it has been worn away over time. Which, in turn, emphasises the purpose of the product; longevity.