2020 / Packaging Design / Other Packaging / Professional

Goodbaby® Cold Medicine Packaging

• Prizes
  Winner in Packaging Design/Other Packaging
• Company
  China Resources Sanjiu Medical & Pharmaceutical Co., Ltd, China
• Lead Designer
  Cao Xue, Wang Liang, Duan Hongli, Chen Jiayi, He Ge, Ma Lan, Xu Mengzhen, Lin Huangtao
• Design Team
  Chen Jiayi, He Ge, Cao Xue, Lin Huangtao of Guangzhou Academy of Fine Arts and Wang Liang, Duan Hongli, Ma Lan, Xu Mengzhen of China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
• Client
  China Resources Sanjiu Medical & Pharmaceutical Co., Ltd

This is a Chinese-made children cold medicine. This medicine needs to be used according to the age of the child, with the minimum dosage is half a bag. As we all known that most young children are very resistant to medication. Thus, we designed the cold medicine bags to cute animal figures with creases and in the form with double split bags. It is convenient for parents to tear and solve the problem of dividing medicine. Also, parents can hold the package as a cute animal puppet, which will improve children’s medication experience.