2021 / Industrial And Life Science Design / Medical/Scientific Machinery / Professional

Alma Hybrid

• Prizes
  Winner in Industrial and Life Science Design/Medical/Scientific Machinery
• Company
  Taga, Israel
• Lead Designer
  Taga team
• Design Team
  Taga team
• Client
  Alma Lasers
• Project Link
  view

The alma hybrid is a single advanced multi-application platform for aesthetic treatments, The main challenge was to express through the design the product's hybrid features - sending subconscious messages about its unique technology - combining two main laser technologies, hence its name - hybrid.

The design supports the hybrid idea - the machine seems to be split into two parts, "breaking" the product in the middle and emphasizing the concept of two machines soldered into one. Its iconic and monolithic look inspired by an obelisk, creating a memorable impactful look.