2022 / Design For Society / Design for Sustainability / Professional

Materiality for Land Rover

• Prizes
  Winner in Design for Society/Design for Sustainability
• Company
  Jaguar Land Rover, United Kingdom
• Lead Designer
  Gerry McGovern
• Design Team
  Massimo Frascella, Amy Frascella
• Project Link
  view
• Other credit
  Lianne Christie, Bethan Jones, Daniel Bray

At Jaguar Land Rover we're reimagining Sustainable Modern Luxury, our strategic approach through Materiality.

Materiality is aesthetics with ethics. It’s our uncompromised vision of innovation in materials, processes, and technologies for a responsible and respectful future.

At the pinnacle of this strategy is our new flagship vehicle, the New Range Rover. Offering curated interiors with sustainable materials and leather alternatives, such as our Materiality offering of Kvadrat wool-blend textile, combined with lightweight technical Ultrafabrics PU material.