2023 / Packaging Design / Beverage Packaging: Wines & Champagnes / Professional

La Pettegola Banfi Limited Edition 2023

• Prizes
  Winner in PACKAGING DESIGN/Beverage Packaging: Wines & Champagnes
• Company
  Publifarm S.p.A. Società Benefit, Italy
• Lead Designer
  Noma Bar
• Client
  Banfi srl
• Project Link
  view

Noma Bar combines his style with the world of La Pettegola, imagining an encounter among women who reveal their passions over a glass of wine. Their emotions, as well as the details of La Pettegola, are “hidden in plain sight”. Together, the five women are an enigma, but just look at them more closely to discover that there is a bit of La Pettegola in each of them. Noma Bar turns the symbols of La Pettegola into distinctive signs, giving life to an artwork full of details to discover. With AR, the label comes to life: the five women talk to us and each one reveals what excites her most.