2023 / Industrial / Farming: Tools / Professional

VM Mulcher for orchards and vineyards

• Prizes
  Winner in INDUSTRIAL/Farming: Tools
• Company
  Vladimir Zagorac, Yugoslavia
• Lead Designer
  Vladimir Zagorac
• Design Team
  Designer: Vladimir Zagorac, Mechanical Engineer: Miomir Jovanovic, Head of R&D: Zoran Lapadatovic
• Client
  FPM Agromehanika
• Other credit
  Images: Vladimir Zagorac

The design features sharp motion-oriented lines, large flat surfaces, and distinctive faceted details that follow the new brand language. The side-shift frame resembles the pyramid-like silhouette of Mount Rtanj, at the foot of which the company is located. The reinforced side mask was inspired by a horse's head, a symbol of strength, fidelity, and perseverance. Robustness is further highlighted by ribs, while the impression of orderliness and discipline is achieved by concealed joining and bolt layout. Bold graphics potentiate the main directions of the form and emphasize dynamics.

Bio
Vladimir Zagorac is a product designer based in Belgrade, Serbia. His opus includes projects in the fields of consumer products, electronics, packaging, home and urban furniture. His main field of interest is conceptualizing, structuring and developing products from within. He believes an object form should be thought out and every detail should have a functional reason. He tries to unify universal and timeless aesthetics with smart innovative solutions in every product.

Other prizes
2004. 1st place, Vlatacom competition, Serbia | 2008. 3rd place, Armal design Competition, Slovenia | 2014. Annual Award for best product design, Belgrade Chamber of Commerce, Serbia | 2017. A' Design Award Silver, Italy | 2018. A' Design Award Bronze, Italy | 2019. IDA Design Awards Gold, USA | 2019. IDA Design Awards Siver, USA | 2019. A'Design Award Bronze, Italy | 2019. Muse Design Award Gold, USA | 2019. Muse Design Award Rose Gold, USA | 2020. IDA Design Awards Gold, USA | 2020. A'Design Award Silver, Italy | 2020. Muse Design Award S1 Silver, USA | 2020. Muse Design Award S1 Silver, USA | 2020. European Product Design Award, EU | 2020. European Product Design Award, EU | 2020. European Product Design Award, EU | 2020. Muse Design Award S2 Silver, USA | 2020. Muse Design Award S2 Silver, USA | 2021. IDA Design Awards Gold, USA | 2021. IDA Design Awards Bronze, USA | 2021. BigSEE Product Design Awards, Slovenia | 2021. LICC Official Selection, UK | 2021. LICC Official Selection, UK | 2021. LICC Official Selection, UK | 2021. LICC Official Selection, UK | 2021. MUSE Design Award S1 Gold, USA | 2021. MUSE Design Award S1 Silver, USA | 2021. A'Design Award Silver, Italy | 2022 European Product Design Award, EU | 2022 European Product Design Award, EU | 2022. A'Design Award Bronze, Italy | 2022. A'Design Award Bronze, Italy | 2022. A'Design Award Silver, Italy | 2022. A'Design Award Gold, Italy | 2022. Muse Design Award S2 Silver, USA | 2023. LICC Finalist, UK