2023 / Hobby & Sports / Fitness & Sports Garment: Shoes / Professional

UYN RUNNING SHOES SYNAPSIS

• Prizes
  Winner in HOBBY & SPORTS/Fitness & Sports Garment: Shoes
• Company
  Trere' Innovation S.R.L. Unipersonale, Italy
• Lead Designer
  AREAS Academy
• Design Team
  AREAS Academy

UYN running shoes are developed with a revolutionary approach that establishes the supremacy of the mind over the muscles. Shoes are no longer considered a simple tool external to the body, but become an extension of the mind, an interface that works in perfect synergy with the neuro-muscular system, that takes in information through our senses and triggers the reaction of the muscles.
Thanks to this new study methodology, we have created the first neuro-reactive running shoes featuring an innovative structure which guarantees superior stability and optimal movement control.