2023 / Product Photography / Hobby & Sports Product Design Photography / Professional

Diamant 885

• Prizes
  Top Design Winner in PRODUCT PHOTOGRAPHY/Hobby & Sports Product Design Photography
• Company
  Diamant Fahrradwerke, Germany
• Lead Designer
  Anna Löwen
• Design Team
  Maik Scharfscheer, Thomas Eichentopf
• Other credit
  Photo By: Maik Scharfscheer

Bikes are usually shot in front of a white background or in full action, i.e. someone riding the bike. The Diamant 885 is a very lifestyle-oriented bike, for which that seemed too boring. We created separate habitats for each of the 3 color-ways, picking up the moods of each colors in the habitats, but also reflecting the very nature of the bike: A blend of contemporary and legacy. To break the still-life and yet to accentuate that it's all about the bike, we occasionally added pets and/or blurred people for a subtle element of life in the style. Close-ups of details amend the series.