2022
/ Design For Society
/ Design for Sustainability
/ Professional
Materiality for Land Rover
-
PrizesWinner in Design for Society/Design for Sustainability
-
CompanyJaguar Land Rover, United Kingdom
-
Lead DesignerGerry McGovern
-
Design TeamMassimo Frascella, Amy Frascella
-
Project Link
-
Other creditLianne Christie, Bethan Jones, Daniel Bray
At Jaguar Land Rover we're reimagining Sustainable Modern Luxury, our strategic approach through Materiality.
Materiality is aesthetics with ethics. It’s our uncompromised vision of innovation in materials, processes, and technologies for a responsible and respectful future.
At the pinnacle of this strategy is our new flagship vehicle, the New Range Rover. Offering curated interiors with sustainable materials and leather alternatives, such as our Materiality offering of Kvadrat wool-blend textile, combined with lightweight technical Ultrafabrics PU material.
Materiality is aesthetics with ethics. It’s our uncompromised vision of innovation in materials, processes, and technologies for a responsible and respectful future.
At the pinnacle of this strategy is our new flagship vehicle, the New Range Rover. Offering curated interiors with sustainable materials and leather alternatives, such as our Materiality offering of Kvadrat wool-blend textile, combined with lightweight technical Ultrafabrics PU material.
Photo Credit: Jaguar Land Rover
Credits: Lianne Christie, Bethan Jones, Daniel Bray
