2022 / Packaging Design / Beverage / Professional

La Pettegola Banfi Limited Edition 2022

• Prizes
  Winner in Packaging Design/Beverage
• Company
  Publifarm Srl, Italy
• Lead Designer
  Van Orton
• Design Team
  Van Orton
• Client
  Banfi srl
• Project Link
  view

The 2022 limited edition of the bottle of La Pettegola Banfi will be enriched by the illustrations of the renowned Italian couple of artists Van Orton. For the packaging, they imagined an artwork full of life and joy, an actual micro-world in a bottle where a stylized Tuscan landscape plays a crucial role. Moreover, the user can enjoy a surprising AR experience just framing the label with a smartphone, to watch the illustration in 3D coming to life. The entire project was managed by Publifarm srl.