2022
/ Design For Society
/ Design for Public Awareness
/ Student
Tear And Discover
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PrizesWinner in Design for Society/Design for Public Awareness
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Lead DesignerHengguang Wu
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Design TeamJie Gao
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Project Link
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UniversityChina Academy of Art
Living in the current era of consumption, symbolic consumption has gradually changed our mindset of on-demand consumption。
The work consists of four household products, speaker, floor lamp, clock, and fan, which are covered inside the leather. The leather and labels represent the symbolic value of the goods, while the functional components inside the leather deliver the use-value. We want to emphasize the contradiction between sign and function in the product consumption through a destructive interaction to 'cut' the signed cover and liberate the function.
The work consists of four household products, speaker, floor lamp, clock, and fan, which are covered inside the leather. The leather and labels represent the symbolic value of the goods, while the functional components inside the leather deliver the use-value. We want to emphasize the contradiction between sign and function in the product consumption through a destructive interaction to 'cut' the signed cover and liberate the function.
Photo Credit: Hengguang Wu
