2022 / Design For Society / Design for Environment / Professional

Future o`clock

• Prizes
  Winner in Design for Society/Design for Environment
• Company
  Dea Design, Brazil
• Lead Designer
  Roberto Fagaraz
• Design Team
  Mariana Caram, Ana Paula Nemoto, Fernanda Goron, Silvia Kanayama, Roberto Fagaraz e Daniel Soriano.
• Client
  Museu Do Ipiranga USP
• Project Link
  view
• Other credit
  Atual Paineis, Mauricio Moreno

Ipiranga Museum is a traditional place in city as a natural history museum. Since 2019, the building has undergone a total renovation aimed at modernizing its spaces. So, we needed to countdown the time for the reopening... but what is the best way to do that? A watch will probably be the best tool, but we wanted to go further! Understanding how an ordinary clock could tell a story while performing its main function: telling time. Thus, Future o`clock is born: a functional sculpture designed to perform a basic task in a futuristic, emotional, and rational way using solar energy technology.