2023 / Packaging Design / Branding & Rebranding Packaging / Student

Packaging Design of "Swan·Lake" perfume

• Prizes
  Winner in PACKAGING DESIGN/Branding & Rebranding Packaging
• Lead Designer
  JunLi Li
• Other credit
  Instructor: Yongjun Chen
• University
  Shenzhen Technology University

The perfume brand of "Swan Lake" is inspired by the classic fairy tale The Ugly Duckling.It symbolizes the meaning of self discovery,self acceptance and discovery of internal beauty.The design inspiration of perfume modeling comes from a picture of "swans swimming leisurely on the lake",which shows an elegant and quiet connotation.
The brand concept is to showcase the inner beauty of everyone,no matter what their past is,the future is always beautiful,just like an ugly duck will eventually become a beautiful swan.It encourages women to accept themselves,and strive to pursue a better self.