2023 / Packaging Design / Beverage Packaging: Wines & Champagnes / Professional

JUNRUI

• Prizes
  Top Design Winner in PACKAGING DESIGN/Beverage Packaging: Wines & Champagnes
• Company
  Guizhou Jiuyun Creative Product Cultural Development Co., Ltd., China
• Lead Designer
  Yang Yang
• Design Team
  Lifei Chen
• Client
  Guizhou Xijiu Investment Holding Group Co., Ltd.

This packaging is designed for Guizhou Xijiu, named after “Junrui”, endowing Xijiu with the sharpness possessed by the most benevolent gentleman. The packaging is in dark tones, embellished with gold texts and patterns, presenting dignified and elegant charm. Meanwhile, the bottle blends the shape of ancient Chinese musical instruments, the texture of noble swords, and the pattern of Mount Tai. This not only highlights the aged-long history of traditional Chinese culture but also renders users the experience of savoring wine and enjoying life like a gentleman standing on top of a mountain.