2023 / Eco Design
/ Sustainable: Home Products
/ Professional
Bidri
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Prizes
Winner in ECO DESIGN/Sustainable: Home Products
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Company
Neytt, India
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Lead Designer
Samridhi Mridul
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Design Team
Nimisha Srinivas, Kannan K U
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Client
In house design
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Other credit
Photo Credits: Abin Prasad
In the world of craftsmanship, there are few traditions as captivating as the art of Bidriware. Drawing inspiration from this timeless craft, we have introduced a modern twist to the intricate motifs of Bidriware with the rustic charm of sisal, resulting in rugs that are both visually stunning and ecologically conscious. Once the rug is made on the jacquard loom, silver kasavu yarns are inserted by hand along the warp to fill in specific weaves in the design to signify the use of silver in the craft of Bidriware.
Bio Neytt aims to revolutionize how premium lifestyle floor coverings have been explored till now. Our creations are effortless blends of heritage and modernism. Made mostly by hand, these rugs are the finest specimen of authentic, age-old craftsmanship. By using exotic raw materials like silk, sisal, seagrass, water hyacinth, lyocell, bamboo silk, linen, and recycled PET, Neytt offers tailored sizes, shapes, designs, and borders as per the client’s specifications. We are a high-fashion luxury brand that crafts bespoke rugs and carpets. By collaborating with avant-garde artists from across the wor
Other prizes European Product Design Award 2023:
The Bidri rug inspired from the metal handicraft
of Bidar won the European Product Design Award
2023. The design tries to bring a modern twist to the
traditional motifs of bidriware. Once the rug is made
on the jacquard loom, silver yarns are inserted on to it
to pay homage to the craft.
DNA Paris Awards 2023:
The Vallamkali rug, featuring the boat race in a combination
of gold and green, won the prestigious DNA Paris Design
Awards 2023 under the Product Design-Eco Design
Category. The design not only captured the energy, rhythm
and spirit, which is the essence of the boat race but also
portrayed the vibrancy, beauty and serenity of Kerala,
especially Alappuzha.
Photo Credit: Neytt
Credits: Photo Credits: Abin Prasad