La Pettegola Banfi Limited Edition 2024

Emiliano Ponzi imagined La Pettegola as a confidence whispered from ear to ear. It all takes place under the curious gaze of the real "pettegola", the little bird that gives its name to Banfi’s Vermentino, which appears in three different positions within the illustration: three limited editions in one. It is a conversation tinged with magenta, the details of which fade just like the words whispered between one subject and another. Thanks to augmented reality the label comes to life on the smartphone. The first subject receives the gossip and reports it to the second, in an infinite loop.