2024 / Beverage And Food / Beverage: Wines & Sparkling Wines / Professional

La Pettegola Banfi Limited Edition 2024

• Prizes
  Winner in BEVERAGE AND FOOD/Beverage: Wines & Sparkling Wines
• Company
  Publifarm S.p.A. Società Benefit, Italy
• Lead Designer
  Emiliano Ponzi
• Design Team
  Publifarm
• Client
  Banfi srl
• Project Link
  view

Emiliano Ponzi imagined La Pettegola as a confidence whispered from ear to ear. It all takes place under the curious gaze of the real "pettegola", the little bird that gives its name to Banfi’s Vermentino, which appears in three different positions within the illustration: three limited editions in one. It is a conversation tinged with magenta, the details of which fade just like the words whispered between one subject and another. Thanks to augmented reality the label comes to life on the smartphone. The first subject receives the gossip and reports it to the second, in an infinite loop.