Sonic Kids Rechargeable Toothbrush

A collection of electric toothbrushes for children in collaboration with Squishmallows. The range brings three of their popular characters into the bathroom as a sonic toothbrush which offers several novel features to help promote better brushing habits.

Alongside the coveted antimicrobial travel caps, we implemented 3 rear facing LEDs to help children and parents track brushing progress. Audio cues and songs are transmitted by vibrations to guide movement around the mouth, and a new 'Training' mode gives younger users an easier introduction to electric toothbrushes.

Bio We are a product design consultancy based in the heart of Brighton, England. We turn great ideas into reality - from concept to prototyping to manufacturing. With our collaborative and innovative approach to design, we support industry leaders across a wide range of sectors to create exciting products that dare to make a difference.