2024
/ Packaging Design
/ Beauty Packaging: Perfume & Fragrances
/ Professional
NOOK HILL Perfume

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PrizesWinner in PACKAGING DESIGN/Beauty Packaging: Perfume & Fragrances
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CompanyNOOK HILL, China
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Lead DesignerYohei Oki
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Design TeamYohei Oki,Yuechen Zhao,Xiaoya Meng,Wen Cao
NOOK HILL, a perfume brand established in 2024, which is also an art laboratory of olfactory, landscape, and emotion
The bottle design is inspired by the deformation of the hand's grip on a perfume bottle, incorporating the human form to create an intimate-feeling container. With a capacity of 52ml, the uniquely shaped bottle changes its lines with different viewing angles, expressing artistry while ensuring a comfortable grip. The cap uses a magnetic mechanism made from high-density aluminum alloy with a plating and aging process to simulate a sophisticated handcrafted texture.
The bottle design is inspired by the deformation of the hand's grip on a perfume bottle, incorporating the human form to create an intimate-feeling container. With a capacity of 52ml, the uniquely shaped bottle changes its lines with different viewing angles, expressing artistry while ensuring a comfortable grip. The cap uses a magnetic mechanism made from high-density aluminum alloy with a plating and aging process to simulate a sophisticated handcrafted texture.

Photo Credit: Nook Hill








