2024 / Packaging Design / Beverage Packaging: Other Designs / Student

Nanshan Milk ICH Packaging Innovation

• Prizes
  Winner in PACKAGING DESIGN/Beverage Packaging: Other Designs
• Lead Designer
  Lingcong Xu
• Design Team
  Linhe Wang，Zihao Qian，Liwen Deng
• University
  Central South University of Forestry and Technology

This is a milk packaging that applies a new design concept,combining Tantou Festival paintings(an intangible cultural heritage ofChina)with Nanshan milk.The silhouette of the cow echoes the paintings,vividly presenting an exquisite life aesthetics thatcombines internal and external,and achieving a harmonious convergence of classic imagery and modern technology.The uniquedouble-layer glass structure is convenient for heating and efficient in heat insulation,and the user experience has been greatlyimproved,achieving high unity in aesthetics and practicality from multiple angles.