2024
/ Packaging Design
/ Beverage Packaging: Other Designs
/ Student
Nanshan Milk ICH Packaging Innovation

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PrizesWinner in PACKAGING DESIGN/Beverage Packaging: Other Designs
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Lead DesignerLingcong Xu
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Design TeamLinhe Wang,Zihao Qian,Liwen Deng
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UniversityCentral South University of Forestry and Technology
This is a milk packaging that applies a new design concept,combining Tantou Festival paintings(an intangible cultural heritage ofChina)with Nanshan milk.The silhouette of the cow echoes the paintings,vividly presenting an exquisite life aesthetics thatcombines internal and external,and achieving a harmonious convergence of classic imagery and modern technology.The uniquedouble-layer glass structure is convenient for heating and efficient in heat insulation,and the user experience has been greatlyimproved,achieving high unity in aesthetics and practicality from multiple angles.

Photo Credit: Lingcong Xu





