2021 / / Student

Bambuu

• Lead Designer
  Mathilde Grelck
• Project Link
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• University
  Design School Kolding

To make the daily life of consumers easier, I made an upgraded and sustainable version of the shopping carriers used in smaller grocery stores. The way typical carriers work in conjunction with the way most stores design their customer journey is flawed. Most journeys start at the vegetables and fruits, and end with heavier products like milk, flour etc. This leaves your veggies and fruit exposed to what I refer to as ”The Dive’’ and ”The Smash”, issues that often result in ruined produce. The solution is Bambuu: A sustainable shopping carrier with vertical storage and an optional shelf.