THE 2024 WINNERS HAVE BEEN ANNOUNCED!
2021 / / Professional

Titan Edge Mechanical 1810

  • Company
    Foleydesigns Private Limited, India
  • Lead Designer
    Michael Foley
  • Design Team
    Titan R&D and New product development team, Foleydesigns Innovation team
  • Client
    Titan Company
  • Project Link
The 1810 Mechanical embraces miniaturization and self-sustaining energy - an anti-thesis to obsolescence. The Edge Mechanical is India's first ever indigenous ultra-slim mechanical movement and watch. A bold visual style that brings to life a ‘machined metal’ aesthetic resonating the intensely fine craftsmanship of the mechanical movement inside. This watch construct is an ode to the movement design, an expression in machined stainless steel, sapphire and rubber. The chiseled metal expression in styling this watch, were enhanced with the creation of ‘machined’ grooves resonating the feel.

Bio
Michael Foley runs an independent studio 'Foley Designs' known for its innovative thinking processes, zeal for design, originality of thought and the ability to use market and consumer understanding to create new benchmarks in design. Foleydesigns is a product design and strategy company with a legacy in consulting services. Foleydesigns has been involved in landmark projects such as the design of the Queen’s Baton for the 2010 Commonwealth Games and several world-class products for the Indian and global market.

Other prizes
- Selected at top 50 successful Indians to meet Tony Blair PM of UK. - International Bicycle Design Competition, Government of Taiwan - Grand Prize. - Best Lifestyle Product Design 2003 - NID Business World Design Excellence Awards for the Titan EDGE - Winner. - Elle Decor Best Lifestyle product - FM radio Design. - ‘Designer of the Year‘ 2004 NID Business world Design Excellence Awards - Winner. - ‘Best Lifestyle Product Design’ 2004 NID Business world Awards for the Titan Edge New Generation - Winner. - ‘Best Consumer Electronic Product Design‘ 2004 NID Business world Awards for Innoviti’s Vaayu - Winner - Business Today—Young Super performer award for ’Ideator of the year‘ 2005 - Winner. - Bombay Sapphire Martini Glass Award 2007 - Winner. - 2010 Commonwealth Games Bid for Baton design - Winner. - Mercedes Benz - Forbes, Award for Excellence in Design. - Elle Decor Best Lifestyle product - Kitchen Category - 2013 - Joint Winner. - Elle Decor best lifestyle product - Tiaara - Artize - 2017 - Plus-X award Germany 2017, Tiaara Artize - Winner. - German Design award - Jaquar Experience studio - 2019 - Lexus India - Best Lifestyle product design - South Indian Breakfast ladles - 2019 - Winner - Bus Shelter Design Competition DTIDC, New Delhi- 2019  - Winner. - ‘Good Design‘ by the Chicago Athenaeum Museum of Architecture and Design Chicago Athenaeum  for  Violet  2009 - Winner. - ‘Good Design‘ by the Chicago Athenaeum Museum of Architecture and Design Tiaara - Artize - 2017 - ‘Green Good Design’ Award by The Chicago Athenaeum Museum of Architecture and Design - Copper Carafe TILT - Winner 2019 - ‘Green Good Design’ Award by The Chicago Athenaeum Museum of Architecture and Design - Caribou Chandelier - Winner 2020 - CES Innovation Award - 2020, Bluarmor Gen 3 Helmet Cooling Device. - European Design Award 2020 - Product design - Sustainable footwear -  Honorable Mention.

Photo Credit: Foleydesigns Private Limited