2021
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/ Professional
WARLICH RUM Eierlikör
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CompanyNachlass Warlich, Germany
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Lead DesignerKathrin Puls
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Design TeamKathrin Puls, Chriss Dettmer, Ole Wittmann
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ClientWARLICH RUM
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Project Link
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Other creditIdea By Ole Wittmann
WARLICH RUM was established in 2019. Christian Warlich (1891-1964) was the King of Tattooists, so the brand's design is based on the style of Western traditional tattoos.
In 2021, we expanded our portfolio and launched an egg liqueur with WARLICH RUM. The design task was to develop a key visual for the liqueur that fits into the existing style. It is crucial that the new label clearly stands out visually from the existing one and strongly distinguishes itself from the competitors at the point of sale.
Also it should be clear from the design that our egg liqueur is refined with WARLICH RUM.
In 2021, we expanded our portfolio and launched an egg liqueur with WARLICH RUM. The design task was to develop a key visual for the liqueur that fits into the existing style. It is crucial that the new label clearly stands out visually from the existing one and strongly distinguishes itself from the competitors at the point of sale.
Also it should be clear from the design that our egg liqueur is refined with WARLICH RUM.
Photo Credit: Nachlass Warlich
Credits: Idea by Ole Wittmann
