2023 / / Professional

Makina Andras_I

• Prizes
  Winner in PERSONAL/Watches: Analog
• Company
  Makina & Co, United States
• Lead Designer
  Danilo Villanueva Jr
• Client
  Makina Watches
• Project Link
  view
• Other credit
  Photo By: Danilo Villanueva Jr

Watches in the 3-handed rectangular watch segment are almost always art deco inspired dress watches; and so Makina designs Andras_I to be the black sheep of the category: sportier, bolder and more contemporary. Coated in stealth black, its angular shapes and pronounced edges make up its unique multifaceted case design, finished with high gloss and brushed surfaces. Its dial, made of quality brass, is multi-layered and has a modern matte finish. Its strap is muscular and shapely, echoing its chiseled case and 3-dimensional dial. Andras_I was intently designed to look imposing from every angle.

Bio
Danilo Villanueva is an creative director and entrepreneur. He has been in the creative advertising industry for over 15 years with international experience working in multinational agencies like TBWAChiatDay Los Angeles, Saatchi Los Angeles, Leo Burnett Dubai, BBDO Beijing and MRM/Mccann New York. He's built local and global integrated campaigns for major brands like BMW, Mercedes-Benz, General Motors, Toyota, Emirates Airlines, Cartier, VISA, Enfamil, Tencent, etc.

He is also the Founder and Creative Director of Makina Watches, a watch company born in the Philippines.

Other prizes
International Design Awards, European Product Design awards, Dubai Lynx, Webby, London Design Awards, New York Product Design awards and Muse Awards.