Product Design of the Year 2020 / Media And Home Electronics / Professional

LG SIGNATURE OLED TV R

• Prizes
  Top Design Winner in Media and Home Electronics/TV, Video and Audio Equipment
• Company
  Foster + Partners, United Kingdom
• Lead Designer
  Foster + Partners Industrial Design
• Design Team
  Mike Holland, James White, Pietro Gottardi
• Client
  LG
• Project Link
  view
• Other credit
  Photos By: Aaron Hargreaves

The new technology dematerialises the television screen, which can be automatically rolled in and out of a discreet minimalist rectangular enclosure when needed. The flexible screen allows freedom from walls and offers a sense of liberation to design interior spaces. It features a sculptural minimalist rectangular volume crafted from aluminium, which contains the rolling mechanism and integrated speaker, fronted by matching tonal fabric. The 0.2-millimetre-thick screen rises from the top of this box, supported by a sprung steel backing.