The challenge was to design a product that will be visually as clean and pure as possible, without overthinking the form and overusing the technology, while still having a distinctive and recognizable character. The modern production methods allowed the classic wooden joints to be reinforced just in the right places, keeping the chair as light as possible, but stil stable and functional. The Neva collection was greatly inspired by natural forms and the simplicity and elegance of wood in nature. For years has wood been 'forced' into geometrical shapes, because this was the only way to accomplish larger volumes in serial production, and organic forms have been reserved for artisanal carpenters. Modern technologies such as cnc carving have made it possible for more complex forms to be introduced into serial production, and in the spirit of the Artisan company the production of the Neva collection is an elegant dance of modern technology and artisanal handcraft which are unavoidably overlapped.