CompanyNeil Poulton for LaCie
PrizeGold in Media And Home Electronics / Computers and information technology

design by neil poulton for LaCie : "Chromé" World's fastest solid state desktop storage. Elevated Design. Soaring Speed. The LaCie Chromé is reduced to its essence: a rectangle tilted onto its corner. This signature device has been designed by acclaimed industrial designer Neil Poulton to bring uncommon sophistication to a workspace. The elevated form is an homage to a 1935 bronze statue from Constantin Brâncuși, one of the most influential sculptors of the 20th century. The LaCie Chromé is brilliantly engineered for the long term—from the enclosure to the internal components—to endure intensive storage tasks. Once machined, the enclosure is hand assembled, then chromed to a mirror polish. Forged from solid chromed zinc, the stand securely docks the product with powerful neodymium magnets — and detaches for easy transport. Like a concept car, the LaCie Chromé defines the future for its class. A trophy for tech connoisseurs, it fuses forward-thinking technology with a startling, visionary design. It's performance lets users ingest two hours of 4K GoPro footage in a little over one minute, makes architectural and 3D modeling tasks smoother and faster, and enables the editing of hi-res video without first needing to convert footage to a lower resolution. Chromé. As timeless as it is ahead of its time.